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Case Studies
At L’atelier de l’histoire, every activation is more than an event — it is a chapter in a larger story.
Our case studies reveal how a carefully crafted narrative, when paired with precise execution, can transform a seasonal moment into a lasting memory.
From discreet VIP experiences that deepen loyalty, to multi-market activations that align local nuance with global prestige, each project shows how we bridge heritage and modernity with purpose.
Bespoke Engraving Experience at a Heritage Maison
A high-value in-house event was transformed into a celebration of craftsmanship and history. Guests were invited to have their purchases personalised with 19th-century script hand-engraving, an artisanal flourish paired with intimate heritage storytelling. The experience elevated the perceived value of each item, turning single purchases into complete sets or additional gift buys.
Impact
Notable increase in upsell rates during the event
Strengthened brand’s artisan positioning in a competitive segment
Reinforced connection between product and maison heritage
Cultural Storytelling for a Prestige Product Launch
To launch limited-edition writing instruments inspired by great writers, artists, and cultural figures, the challenge was to communicate depth and meaning behind each design. We crafted a cultural storyline aligned with the maison’s heritage, developed a media script that translated complex design inspiration into accessible narratives, and supplied media partners with ready-to-use, engaging content.
Impact
Increased media engagement and quality coverage
Enhanced perceived cultural value of high-price products
Provided media partners with turnkey storytelling assets, strengthening brand control over narrative
Multi-Market Adaptation for
In-Store Activation
A global message from headquarters was adapted to fit the cultural nuances of Hong Kong, Macau, and Japan. Working with multilingual partners, we ensured messaging resonated in each market while reinforcing the maison’s cruelty-free values. The activation delivered a coherent brand message across regions without sacrificing local authenticity.
Impact
Strengthened local relevance while maintaining global brand voice
Smooth collaboration between HQ and regional markets
Positive audience reception across culturally distinct locations
Heritage Leather Appreciation
Tasked with shifting attention toward the maison’s leather goods, we designed a jigsaw puzzle from premium leather panels featuring the image of the iconic pen nib — linking the leather line to the brand’s historic craftsmanship. Customers experienced leather selection, learned about quality markers, and connected the product to its heritage roots.
Impact
Increased product appreciation and brand storytelling depth
Direct link established between leather goods and maison’s celebrated history
High sales conversion during activation
Luxury Skincare VIP Personalisation Event
A VIP CRM-driven event to relaunch a product was enhanced with a luxury leather mask cover creation and personalisation workshop. Guests participated in crafting their own accessory, connecting the maison’s focus on artistry and exclusivity with personal ownership.
Impact
High engagement rate despite post lockdown recovery
Developed staff guidelines for staff-lead in-store activation for consistency
Smooth in-house collaboration and integration of system
Strengthened emotional connection with top-tier clients
Enhanced perceived product value through bespoke craftsmanship
Created a tangible memory tied to the product relaunch
